Comments for Terrella Media, Inc. http://www.terrella.com Management consulting and services for publishers and marketers Thu, 27 Aug 2009 00:00:09 +0000 hourly 1 http://wordpress.org/?v=378 Comment on Cash for Clunkers Drives Big Returns: Updated by dmkalman http://www.terrella.com/2009/08/15/cash-for-clunkers-drives-big-returns/#comment-11 dmkalman Thu, 27 Aug 2009 00:00:09 +0000 http://www.terrella.com/?p=928#comment-11 Today the government reported that it sold 690,114 cars, which means that I projected the result within 1.5 percent. http://news.yahoo.com/s/ap/20090826/ap_on_bi_ge/us_cash_for_clunkers Today the government reported that it sold 690,114 cars, which means that I projected the result within 1.5 percent.

http://news.yahoo.com/s/ap/20090826/ap_on_bi_ge/us_cash_for_clunkers

]]> Comment on Cash for Clunkers Drives Big Returns: Updated by dmkalman http://www.terrella.com/2009/08/15/cash-for-clunkers-drives-big-returns/#comment-10 dmkalman Mon, 24 Aug 2009 15:42:57 +0000 http://www.terrella.com/?p=928#comment-10 Thanks for your comment David. I thought about trying to quantify savings from cleaner air, but decided to leave that for the economists out there. My gut feeling is that there may be unintended consequences, for example, car owners may drive more miles in their new vehicles than they did in their clunkers, obviating any environmental advantage. Also, reducing fuel consumption reduces gas tax revenue. Gas taxes pay for highway infrastructure, and in some cases they're paid into the states' general funds. Reducing fuel consumption may help lower the national debt, but (it seems to me) only if it allows the U.S. to draw down its military presence in oil-producing regions. But then again, look at our Cold War lesson. We won. The communist threat evaporated, but our military expenditures just continued to soar. Thanks for your comment David. I thought about trying to quantify savings from cleaner air, but decided to leave that for the economists out there. My gut feeling is that there may be unintended consequences, for example, car owners may drive more miles in their new vehicles than they did in their clunkers, obviating any environmental advantage. Also, reducing fuel consumption reduces gas tax revenue. Gas taxes pay for highway infrastructure, and in some cases they’re paid into the states’ general funds. Reducing fuel consumption may help lower the national debt, but (it seems to me) only if it allows the U.S. to draw down its military presence in oil-producing regions. But then again, look at our Cold War lesson. We won. The communist threat evaporated, but our military expenditures just continued to soar.

]]> Comment on Cash for Clunkers Drives Big Returns: Updated by David Ashton http://www.terrella.com/2009/08/15/cash-for-clunkers-drives-big-returns/#comment-9 David Ashton Mon, 24 Aug 2009 09:05:34 +0000 http://www.terrella.com/?p=928#comment-9 Hi Dave It seems to me that the figures show a good return on the funds. Would you be bale to include the economic benefits of the program such as the savings created improving air quality due to reduced fuel consumption, oil not burnt by the new motors. Won't the reduced fuel consumption help lower the national debt? Who, by the way, are the "unworthy"?? People on lower incomes are generally burdened by having to buy older vehicles that burn more fuel and oil. The 30% of the US workers who earn the low hourly rate are stuck there because they have no other option. Are they unworthy because they cannot buy a new vehicle unaided? Whatever happened to "all men are created equal"? Didn't the finance industry just receive a multi-billion cash injection - a government handout? The effect of the $3B injection will go on for some years, especially as it creates stability. As a side question, when the government gave those billions to the finance industry, did those banks then continue to pursue those people defaulting on those loans that they shouldn't have written anyway? Now you have banks with cash but cities with many empty homes that are deteriorating as an asset. Why not help those who lost jobs because the mess the finance lot created and pour in funds to either reduce the loans to a manageable amount or give them loans at a low rate? That way you get greater stability by keeping people in their homes, and assets that will appreciate. Hi Dave

It seems to me that the figures show a good return on the funds. Would you be bale to include the economic benefits of the program such as the savings created improving air quality due to reduced fuel consumption, oil not burnt by the new motors. Won’t the reduced fuel consumption help lower the national debt?

Who, by the way, are the “unworthy”?? People on lower incomes are generally burdened by having to buy older vehicles that burn more fuel and oil. The 30% of the US workers who earn the low hourly rate are stuck there because they have no other option. Are they unworthy because they cannot buy a new vehicle unaided?

Whatever happened to “all men are created equal”? Didn’t the finance industry just receive a multi-billion cash injection – a government handout?

The effect of the $3B injection will go on for some years, especially as it creates stability.

As a side question, when the government gave those billions to the finance industry, did those banks then continue to pursue those people defaulting on those loans that they shouldn’t have written anyway? Now you have banks with cash but cities with many empty homes that are deteriorating as an asset. Why not help those who lost jobs because the mess the finance lot created and pour in funds to either reduce the loans to a manageable amount or give them loans at a low rate? That way you get greater stability by keeping people in their homes, and assets that will appreciate.

]]> Comment on Eichler Faire Draws Astounding 400+ Attendees by Jack Mardack http://www.terrella.com/2009/05/19/eichler-faire-draws-astounding-400-attendees/#comment-8 Jack Mardack Wed, 20 May 2009 23:56:17 +0000 http://www.terrella.com/?p=842#comment-8 Thanks so much for including Eventbrite among your success factors. We're delighted to have been a part of the event. Thanks so much for including Eventbrite among your success factors. We’re delighted to have been a part of the event.

]]> Comment on 2009 Custom Content Conference, March 22-24 by Lori Rosen http://www.terrella.com/2009/03/04/2009-custom-content-conference-march-22-24/#comment-7 Lori Rosen Thu, 05 Mar 2009 21:46:29 +0000 http://www.terrella.com/?p=709#comment-7 Our lineup is terrific. Please join us-the venue is beautiful; the speakers are top notch and the industry is more than holding its own during this economic downturn. Our lineup is terrific. Please join us-the venue is beautiful; the speakers are top notch and the industry is more than holding its own during this economic downturn.

]]> Comment on Custom Publishing Review: The Costco Connection by dmkalman http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comment-6 dmkalman Tue, 10 Feb 2009 18:59:25 +0000 http://www.terrella.com/?p=541#comment-6 Thank you Joe. I try to review any branded publications I can get my hands on, but I haven't defined a particular mission to do so. I appreciate your feedback because it gives me a better idea of what readers value. (And it's not your fault you didn't know about the blog... I only recently started a genuine marketing effort.) Dave. Thank you Joe. I try to review any branded publications I can get my hands on, but I haven’t defined a particular mission to do so. I appreciate your feedback because it gives me a better idea of what readers value. (And it’s not your fault you didn’t know about the blog… I only recently started a genuine marketing effort.) Dave.

]]> Comment on Custom Publishing Review: The Costco Connection by Joe Pulizzi http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comment-5 Joe Pulizzi Tue, 10 Feb 2009 18:09:36 +0000 http://www.terrella.com/?p=541#comment-5 I can't believe I've been in this industry for years and just found your reviews on this site. Looking forward to checking you out on a consistent basis. Thanks Joe I can’t believe I’ve been in this industry for years and just found your reviews on this site. Looking forward to checking you out on a consistent basis.

Thanks
Joe

]]> Comment on Custom Publishing Review: Magazine Misses the Healthpoint by dmkalman http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comment-4 dmkalman Tue, 23 Dec 2008 18:33:25 +0000 http://terrella.wordpress.com/?p=49#comment-4 Thanks for your comment Michelle. I'm interested to know your view of the ethical boundaries of unbranded custom content. See <a href="http://www.terrella.com/2007/10/15/custom-ethics/" rel="nofollow">Custom Publishing Ethics</a>. Thanks for your comment Michelle. I’m interested to know your view of the ethical boundaries of unbranded custom content. See Custom Publishing Ethics.

]]> Comment on Custom Publishing Review: Magazine Misses the Healthpoint by Michelle O'Hagan http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comment-3 Michelle O'Hagan Tue, 23 Dec 2008 16:20:48 +0000 http://terrella.wordpress.com/?p=49#comment-3 You're right about the fact that custom content *must* fulfill the client's marketing objectives. And there is a way to do it with little or no branding, if the objective is thought-leadership positioning and industry-specific content. Our client, Quintiles Transnational, provides professional services in drug development, financial partnering and commercialization for the biotechnology and healthcare industries. *Envisage* is the company's unbranded customer-focused print magazine and website. Nowhere does a Quintiles logo appear, and nowhere is a specific Quintiles product or service mentioned, except in house ads. Quintiles experts are quoted in articles along with global leaders in the legislative, drug-development and pharma fields. We work closely with our client on storylines and design to ensure that the overall messaging is on-point in every single article and image. In addition to winning numerous industry awards, the Envisage program is highly-rated among readers in its target audience. So, while an unbranded program is an anomaly, it can be successful as long as client objectives and reader-focused content is achieved You’re right about the fact that custom content *must* fulfill the client’s marketing objectives. And there is a way to do it with little or no branding, if the objective is thought-leadership positioning and industry-specific content. Our client, Quintiles Transnational, provides professional services in drug development, financial partnering and commercialization for the biotechnology and healthcare industries. *Envisage* is the company’s unbranded customer-focused print magazine and website. Nowhere does a Quintiles logo appear, and nowhere is a specific Quintiles product or service mentioned, except in house ads. Quintiles experts are quoted in articles along with global leaders in the legislative, drug-development and pharma fields. We work closely with our client on storylines and design to ensure that the overall messaging is on-point in every single article and image. In addition to winning numerous industry awards, the Envisage program is highly-rated among readers in its target audience. So, while an unbranded program is an anomaly, it can be successful as long as client objectives and reader-focused content is achieved

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