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	<title>Terrella Media, Inc. &#187; Publishing Strategy</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>The Netflix Brand Attraction Challenge</title>
		<link>http://www.terrella.com/2011/09/30/the-netflix-brand-attraction-challenge/</link>
		<comments>http://www.terrella.com/2011/09/30/the-netflix-brand-attraction-challenge/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 09:07:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
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		<description><![CDATA[Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, [...]]]></description>
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		<title>Cooks Source Scandal: Into the Frying Pan</title>
		<link>http://www.terrella.com/2010/11/05/cooks-source-scandal-into-the-frying-pan/</link>
		<comments>http://www.terrella.com/2010/11/05/cooks-source-scandal-into-the-frying-pan/#comments</comments>
		<pubDate>Sat, 06 Nov 2010 05:41:06 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[internet action]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing rights]]></category>
		<category><![CDATA[publishing strategy]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1223</guid>
		<description><![CDATA[Sadly, it doesn't appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.]]></description>
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		<title>New Beginnings at Niche Digital Chicago.</title>
		<link>http://www.terrella.com/2010/09/30/new-beginnings-at-niche-digital-chicago/</link>
		<comments>http://www.terrella.com/2010/09/30/new-beginnings-at-niche-digital-chicago/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 06:35:58 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
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		<category><![CDATA[contentboxer]]></category>
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		<description><![CDATA[Today, publishing is becoming a pure marketing relationship process, where content (the sharing of knowledge, entertainment, and enlightenment) binds together communities of buyers and sellers at lightening speed. The financial bar to entry is lower, but the requirement for caffeinated beverages is greater than ever. ]]></description>
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		<title>ContentBoxer.com Beta Goes Live</title>
		<link>http://www.terrella.com/2010/09/02/contentboxer-com-beta-goes-live/</link>
		<comments>http://www.terrella.com/2010/09/02/contentboxer-com-beta-goes-live/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:59:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[Terrella Media News]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1209</guid>
		<description><![CDATA[Intended for lead generation, audience development, and content marketing, ContentBoxer saves both time and money by automating and hosting the critical functions of a professional publishing operation.]]></description>
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		<title>&#8220;How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?&#8221; (The Onion)</title>
		<link>http://www.terrella.com/2010/03/05/how-will-the-end-of-print-journalism-affect-old-loons-who-hoard-newspapers-the-onion/</link>
		<comments>http://www.terrella.com/2010/03/05/how-will-the-end-of-print-journalism-affect-old-loons-who-hoard-newspapers-the-onion/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 05:13:27 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[newspapers]]></category>

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		<description><![CDATA["How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?"]]></description>
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		<title>Cancelled: &#8220;Mobilize Your Content,&#8221; WPA Roundtable San Francisco, 3/3/2010</title>
		<link>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/</link>
		<comments>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:29:31 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[digital magazines]]></category>
		<category><![CDATA[minnick]]></category>
		<category><![CDATA[mobile publishing]]></category>
		<category><![CDATA[mws]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1142</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<title>MWS Asks, Are You a Print Dinosaur?</title>
		<link>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/</link>
		<comments>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:46:50 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[publishing strategy]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1065</guid>
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		<slash:comments>0</slash:comments>
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		<title>See You Oct. 28, 2009 at the SF WPA Roundtable</title>
		<link>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/</link>
		<comments>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:25:00 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing strategy]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1000</guid>
		<description><![CDATA[Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Miss the &#8220;SEO for CEOs&#8221; Webinar</title>
		<link>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/</link>
		<comments>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:09:10 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[seo]]></category>
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		<category><![CDATA[WPA]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=989</guid>
		<description><![CDATA[New from the Western Publishing Association (WPA), here&#8217;s a webinar on SEO (Search Engine Optimization) practices and tips that will build your community, traffic, and readership. In this one-hour live event, you&#8217;ll learn how to build better navigation and organize your content for maximum search engine visibility. Register today for SEO for CEOs: What Media [...]]]></description>
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		<title>Sprint&#8217;s (Mis) Connection</title>
		<link>http://www.terrella.com/2009/04/03/sprints-mis-connection/</link>
		<comments>http://www.terrella.com/2009/04/03/sprints-mis-connection/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 08:50:41 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[enews]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=797</guid>
		<description><![CDATA[When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s). ]]></description>
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