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	<title>Terrella Media, Inc. &#187; Publishing Strategy</title>
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	<description>Management consulting and services for publishers and marketers</description>
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		<title>&#8220;How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?&#8221; (The Onion)</title>
		<link>http://www.terrella.com/2010/03/05/how-will-the-end-of-print-journalism-affect-old-loons-who-hoard-newspapers-the-onion/</link>
		<comments>http://www.terrella.com/2010/03/05/how-will-the-end-of-print-journalism-affect-old-loons-who-hoard-newspapers-the-onion/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 05:13:27 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[newspapers]]></category>

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		<description><![CDATA["How Will The End Of Print Journalism Affect Old Loons Who Hoard Newspapers?"]]></description>
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		<title>Cancelled: &#8220;Mobilize Your Content,&#8221; WPA Roundtable San Francisco, 3/3/2010</title>
		<link>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/</link>
		<comments>http://www.terrella.com/2010/02/07/mobilize-your-content-wpa-roundtable-san-francisco-332010/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 23:29:31 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[digital magazines]]></category>
		<category><![CDATA[minnick]]></category>
		<category><![CDATA[mobile publishing]]></category>
		<category><![CDATA[mws]]></category>

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		<title>MWS Asks, Are You a Print Dinosaur?</title>
		<link>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/</link>
		<comments>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:46:50 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[publishing strategy]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1065</guid>
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		<title>See You Oct. 28, 2009 at the SF WPA Roundtable</title>
		<link>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/</link>
		<comments>http://www.terrella.com/2009/09/28/see-you-oct-28-at-the-sf-wpa-roundtable/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:25:00 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[publishing strategy]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1000</guid>
		<description><![CDATA[Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world. ]]></description>
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		<title>Don&#8217;t Miss the &#8220;SEO for CEOs&#8221; Webinar</title>
		<link>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/</link>
		<comments>http://www.terrella.com/2009/09/21/dont-miss-the-seo-for-ceos-webinar/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:09:10 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[WPA]]></category>
		<category><![CDATA[WPA events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=989</guid>
		<description><![CDATA[New from the Western Publishing Association (WPA), here&#8217;s a webinar on SEO (Search Engine Optimization) practices and tips that will build your community, traffic, and readership. In this one-hour live event, you&#8217;ll learn how to build better navigation and organize your content for maximum search engine visibility.
Register today for SEO for CEOs: What Media Companies [...]]]></description>
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		<title>Sprint&#8217;s (Mis) Connection</title>
		<link>http://www.terrella.com/2009/04/03/sprints-mis-connection/</link>
		<comments>http://www.terrella.com/2009/04/03/sprints-mis-connection/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 08:50:41 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[enews]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=797</guid>
		<description><![CDATA[When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s). ]]></description>
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		<title>Connected Events: Of Course</title>
		<link>http://www.terrella.com/2009/03/04/connected-events-of-course/</link>
		<comments>http://www.terrella.com/2009/03/04/connected-events-of-course/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 01:26:11 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Event Marketing and Production]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Cnxtd]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[event producing]]></category>
		<category><![CDATA[event strategy]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=699</guid>
		<description><![CDATA[Long lines and flight cancellations in Chicago&#8230; That&#8217;s part of the ritual of traveling the conference circuit. Sometimes travel is necessary and desirable (I met my wife at a tradeshow), but for many events a technological and logistical solution would be preferable, such as the one offered by Cnxtd Media Corp. I recently (re)connected with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Kalman Partners with Minnick as Product Manager/ePublishing</title>
		<link>http://www.terrella.com/2009/02/10/kalman-partners-with-minnick-as-product-managerepublishing/</link>
		<comments>http://www.terrella.com/2009/02/10/kalman-partners-with-minnick-as-product-managerepublishing/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 09:15:43 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[emags]]></category>
		<category><![CDATA[epublishing]]></category>
		<category><![CDATA[minnick]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=559</guid>
		<description><![CDATA[Terrella Media&#8217;s David M. Kalman has announced he is now partnering with Minnick Web Services LLC as Product Manager/ePublishing. In this role, Kalman will direct new business development for Minnick&#8217;s eBook/eMag services. He will also contribute to Minnick&#8217;s ePublishing product strategy.
While publishing Intelligent Enterprise Magazine at Miller Freeman a decade ago,  Kalman was one of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Bay Area events]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[eichler network]]></category>
		<category><![CDATA[integrated media]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. 
CA-Modern can count many success stories among [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>greenlight magazine Issuu Demo</title>
		<link>http://www.terrella.com/2009/01/10/greenlight-magazine-sample-on-issuu/</link>
		<comments>http://www.terrella.com/2009/01/10/greenlight-magazine-sample-on-issuu/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 08:30:15 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital edition]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[emags]]></category>
		<category><![CDATA[greenlight magazine]]></category>
		<category><![CDATA[issuu demo]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=480</guid>
		<description><![CDATA[Isuu (pronounced just like &#8220;issue&#8221;) is a social publishing platform that seems to aspire to be the Youtube of documents. Its strengths include an attractive interface — it converts PDF documents into a surprisingly readable digital editions — and easy-to-use widgets for document sharing and embedding. Its weakness is its production interface, which has serious [...]]]></description>
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