Terrella Media, Inc.

Archive for the ‘Publishing Strategy’ Category

1. “Mobilize Your Content,” WPA Roundtable San Francisco, 3/3/2010 Please Join the Western Publishing Association (WPA) for its latest Northern California Roundtable, featuring: Mobilizing Content Speaker: Chris Minnick, President of Minnick Web Services At this roundtable, you’ll learn about: deploying your content across the latest wave of mobile devices, including iPhone, Android, iPad, and e-readers such as Kindle, Nook, and Sony e-reader; integrating mobile content production into your workflow [...]
   Filed in Events, Publishing Strategy, ePublishing | 07-Feb-10 | no comments
2. MWS Asks, Are You a Print Dinosaur?
   Filed in Email and Social Media Marketing, Events, Publishing Strategy | 02-Oct-09 | no comments
3. See You Oct. 28, 2009 at the SF WPA Roundtable Learn how publishers are changing their product mixes and business models to adapt to the challenges of a digital world.
   Filed in Events, Publishing Strategy, Terrella Media News | 28-Sep-09 | no comments
4. Don’t Miss the “SEO for CEOs” Webinar New from the Western Publishing Association (WPA), here’s a webinar on SEO (Search Engine Optimization) practices and tips that will build your community, traffic, and readership. In this one-hour live event, you’ll learn how to build better navigation and organize your content for maximum search engine visibility. Register today for SEO for CEOs: What Media Companies [...]
   Filed in Events, Publishing Strategy, ePublishing | 21-Sep-09 | no comments
5. Sprint’s (Mis) Connection When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).
   Filed in Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy | 03-Apr-09 | no comments
6. Connected Events: Of Course Long lines and flight cancellations in Chicago… That’s part of the ritual of traveling the conference circuit. Sometimes travel is necessary and desirable (I met my wife at a tradeshow), but for many events a technological and logistical solution would be preferable, such as the one offered by Cnxtd Media Corp. I recently (re)connected with [...]
   Filed in Event Marketing and Production, Publishing Strategy | 04-Mar-09 | no comments
7. Kalman Partners with Minnick as Product Manager/ePublishing Terrella Media’s David M. Kalman has announced he is now partnering with Minnick Web Services LLC as Product Manager/ePublishing. In this role, Kalman will direct new business development for Minnick’s eBook/eMag services. He will also contribute to Minnick’s ePublishing product strategy. While publishing Intelligent Enterprise Magazine at Miller Freeman a decade ago,  Kalman was one of [...]
   Filed in Publishing Strategy, Terrella Media News | 10-Feb-09 | no comments
8. Using Media to Bring People Together CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News | 29-Jan-09 | no comments
9. greenlight magazine Issuu Demo Isuu (pronounced just like “issue”) is a social publishing platform that seems to aspire to be the Youtube of documents. Its strengths include an attractive interface — it converts PDF documents into a surprisingly readable digital editions — and easy-to-use widgets for document sharing and embedding. Its weakness is its production interface, which has serious [...]
   Filed in Publishing Strategy | 10-Jan-09 | no comments
10. CA-Modern Issuu Demo
    Filed in Brand Community Media Process, Publishing Strategy | 09-Jan-09 | no comments
11. Custom Publishing Review: Magazine Misses the Healthpoint What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it dawned [...]
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy | 02-Dec-08 | 2 comments
12. Marcomm Integration with Brand Community Media / Custom Publishing How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as advertising, direct mail, customer research, and P.R. – to pursue diverse objectives. A company might develop one marcomm program to keep “at risk” customers from switching to an upstart competitor, another to support a [...]
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy | 18-Nov-08 | no comments