Archive for the ‘Dave Kalman Analysis’ Category
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Cash for Clunkers Drives Big Returns: Updated
With Cash for Clunkers, the workforce gets its $12.6B, the "government" (the taxpayers) gets a total of $1.53B back in direct return to the Federal and State treasuries.
Filed in Dave Kalman Analysis | 15-Aug-09 | 3 comments -
Where’s the Love? Sustaining Brand Value
"We need emotional content." The student tries again, and the master intones, "Don't think. Feeeeel. It is like a finger pointing away to the moon. Don't concentrate on the finger, or you will miss all of the heavenly glory."
Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Dave Kalman Analysis, Publishing Strategy | 15-Nov-08 | no comments
