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	<title>Terrella Media, Inc. &#187; Custom Publishing</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>AMD Gaming eNews Misfire</title>
		<link>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/</link>
		<comments>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:30:37 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1108</guid>
		<description><![CDATA[The key deficiency here is lack of customer focus...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gibson USA: Rockin&#8217; Content</title>
		<link>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/</link>
		<comments>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 07:27:16 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
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		<category><![CDATA[brand community media]]></category>
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		<category><![CDATA[brandmagnet]]></category>
		<category><![CDATA[david kalman]]></category>
		<category><![CDATA[gibson guitars]]></category>
		<category><![CDATA[terrella]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=806</guid>
		<description><![CDATA[Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2009 Custom Content Conference, March 22-24</title>
		<link>http://www.terrella.com/2009/03/04/2009-custom-content-conference-march-22-24/</link>
		<comments>http://www.terrella.com/2009/03/04/2009-custom-content-conference-march-22-24/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 02:11:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=709</guid>
		<description><![CDATA[
The Custom Publishing Council has announced that earlybird rates have been extended indefinitely for its 2009 Custom Content Conference, March 22-24, in Miami. The theme of this event is &#8220;The Future of Branded Content: Building Custom Media Programs Across Platforms,&#8221; with industry leaders speaking on topics such as:

How to exploit new distribution channels
How to identify [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Custom Publishing Review: The Costco Connection</title>
		<link>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/</link>
		<comments>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:20:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity publishing]]></category>
		<category><![CDATA[brand community media]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=541</guid>
		<description><![CDATA[Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Bay Area events]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[eichler network]]></category>
		<category><![CDATA[integrated media]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. 
CA-Modern can count many success stories among [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: Magazine Misses the Healthpoint</title>
		<link>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/</link>
		<comments>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 13:54:11 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=49</guid>
		<description><![CDATA[What good is a branded magazine without the brand?
Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it dawned [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Marcomm Integration with Brand Community Media / Custom Publishing</title>
		<link>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/</link>
		<comments>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 09:00:24 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marcomm]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=153</guid>
		<description><![CDATA[How a brand community media program can incorporate multiple marcomm objectives
Marketing organizations use a mix of communications activities &#8211; such as advertising, direct mail, customer research, and P.R. &#8211; to pursue diverse objectives. A company might develop one marcomm program to keep &#8220;at risk&#8221; customers from switching to an upstart competitor, another to support a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the Love? Sustaining Brand Value</title>
		<link>http://www.terrella.com/2008/11/15/wheres-the-love/</link>
		<comments>http://www.terrella.com/2008/11/15/wheres-the-love/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 16:42:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[generational branding]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=194</guid>
		<description><![CDATA["We need emotional content." The student tries again, and the master intones, "Don't think. Feeeeel. It is like a finger pointing away to the moon. Don't concentrate on the finger, or you will miss all of the heavenly glory."]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brand-Focused vs. Customer-Focused Content</title>
		<link>http://www.terrella.com/2008/11/12/brand-focused-vs-consumer-focused-content/</link>
		<comments>http://www.terrella.com/2008/11/12/brand-focused-vs-consumer-focused-content/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 08:48:52 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=148</guid>
		<description><![CDATA[Extend your marcomm portfolio with consumer-focused media
Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And repeat. As you accrue brand equity, you can then broaden the relationship with consumers by carefully extending your brand offerings. By &#8220;carefully,&#8221; I mean that you must assess whether a new product at least [...]]]></description>
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		<slash:comments>0</slash:comments>
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