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	<title>Terrella Media, Inc. &#187; Custom Publishing</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>The Netflix Brand Attraction Challenge</title>
		<link>http://www.terrella.com/2011/09/30/the-netflix-brand-attraction-challenge/</link>
		<comments>http://www.terrella.com/2011/09/30/the-netflix-brand-attraction-challenge/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 09:07:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
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		<description><![CDATA[Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, [...]]]></description>
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		<title>Beware the Exploding Smartphone</title>
		<link>http://www.terrella.com/2011/05/18/beware-the-exploding-smartphone/</link>
		<comments>http://www.terrella.com/2011/05/18/beware-the-exploding-smartphone/#comments</comments>
		<pubDate>Thu, 19 May 2011 03:19:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
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		<category><![CDATA[Dave Kalman Analysis]]></category>
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		<category><![CDATA[disruptive technologies]]></category>
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		<category><![CDATA[obsolete products]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1260</guid>
		<description><![CDATA[Consider the list of devices, products, and services that smartphones already duplicate or replace.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ContentBoxer.com Beta Goes Live</title>
		<link>http://www.terrella.com/2010/09/02/contentboxer-com-beta-goes-live/</link>
		<comments>http://www.terrella.com/2010/09/02/contentboxer-com-beta-goes-live/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:59:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[Terrella Media News]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1209</guid>
		<description><![CDATA[Intended for lead generation, audience development, and content marketing, ContentBoxer saves both time and money by automating and hosting the critical functions of a professional publishing operation.]]></description>
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		<title>AMD Gaming eNews Misfire</title>
		<link>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/</link>
		<comments>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:30:37 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
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		<category><![CDATA[Custom Publishing Review]]></category>
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		<category><![CDATA[customer loyalty]]></category>
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		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1108</guid>
		<description><![CDATA[The key deficiency here is lack of customer focus...]]></description>
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		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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		<title>Gibson USA: Rockin&#8217; Content</title>
		<link>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/</link>
		<comments>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 07:27:16 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
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		<description><![CDATA[Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2009 Custom Content Conference, March 22-24</title>
		<link>http://www.terrella.com/2009/03/04/2009-custom-content-conference-march-22-24/</link>
		<comments>http://www.terrella.com/2009/03/04/2009-custom-content-conference-march-22-24/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 02:11:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=709</guid>
		<description><![CDATA[The Custom Publishing Council has announced that earlybird rates have been extended indefinitely for its 2009 Custom Content Conference, March 22-24, in Miami. The theme of this event is &#8220;The Future of Branded Content: Building Custom Media Programs Across Platforms,&#8221; with industry leaders speaking on topics such as: How to exploit new distribution channels How [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Custom Publishing Review: The Costco Connection</title>
		<link>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/</link>
		<comments>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:20:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
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		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=541</guid>
		<description><![CDATA[Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
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		<category><![CDATA[eichler faire]]></category>
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		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]]]></description>
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		<title>Custom Publishing Review: Magazine Misses the Healthpoint</title>
		<link>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/</link>
		<comments>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 13:54:11 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
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		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=49</guid>
		<description><![CDATA[What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it [...]]]></description>
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