Terrella Media, Inc.

Archive for the ‘Custom Publishing’ Category

AMD Gaming eNews Misfire The key deficiency here is lack of customer focus...
Filed in Custom Media, Custom Publishing, Custom Publishing Review | 14-Oct-09 | no comments
eNewsletter Subject Line Fail If you want me to open a newsletter, give me a reason.
Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing | 03-Sep-09 | no comments
Gibson USA: Rockin’ Content Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing | 03-Apr-09 | no comments
2009 Custom Content Conference, March 22-24 The Custom Publishing Council has announced that earlybird rates have been extended indefinitely for its 2009 Custom Content Conference, March 22-24, in Miami. The theme of this event is “The Future of Branded Content: Building Custom Media Programs Across Platforms,” with industry leaders speaking on topics such as: How to exploit new distribution channels How to identify [...]
Filed in Custom Media, Custom Publishing, Events | 04-Mar-09 | one comment
Custom Publishing Review: The Costco Connection Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments.
Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review | 02-Feb-09 | 2 comments
Using Media to Bring People Together CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]
Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News | 29-Jan-09 | no comments
Custom Publishing Review: Magazine Misses the Healthpoint What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it dawned [...]
Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy | 02-Dec-08 | 2 comments
Marcomm Integration with Brand Community Media / Custom Publishing How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as advertising, direct mail, customer research, and P.R. – to pursue diverse objectives. A company might develop one marcomm program to keep “at risk” customers from switching to an upstart competitor, another to support a [...]
Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy | 18-Nov-08 | no comments
Where’s the Love? Sustaining Brand Value "We need emotional content." The student tries again, and the master intones, "Don't think. Feeeeel. It is like a finger pointing away to the moon. Don't concentrate on the finger, or you will miss all of the heavenly glory."
Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Dave Kalman Analysis, Publishing Strategy | 15-Nov-08 | no comments
Brand-Focused vs. Customer-Focused Content Extend your marcomm portfolio with consumer-focused media Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And repeat. As you accrue brand equity, you can then broaden the relationship with consumers by carefully extending your brand offerings. By “carefully,” I mean that you must assess whether a new product at least [...]
Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing | 12-Nov-08 | no comments
Using “Engagement” as a Media Planning Metric Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to mean the quality of a consumer’s experience of a publication, with the clear implication that the greater the engagement, the greater the value to the advertiser in terms of ad performance. AdAge.com recently reported on [...]
Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy | 17-Aug-08 | no comments
Custom Publishing Review: Healthy Pet Magazine A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy Pet arrived with a personalized half-cover announcing that it’s time for Joey — my cat — to come in for a check-up. I assume I was placed on the Healthy Pet mail list by [...]
Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review | 09-Aug-08 | no comments