Terrella Media, Inc.

Archive for the ‘Custom Media’ Category

1. Sprint’s (Mis) Connection When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).
   Filed in Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy | 03-Apr-09 | no comments
2. MWS eBook Fact Sheet Open publication
   Filed in Custom Media | 19-Mar-09 | no comments
3. 2009 Custom Content Conference, March 22-24 The Custom Publishing Council has announced that earlybird rates have been extended indefinitely for its 2009 Custom Content Conference, March 22-24, in Miami. The theme of this event is “The Future of Branded Content: Building Custom Media Programs Across Platforms,” with industry leaders speaking on topics such as: How to exploit new distribution channels How [...]
   Filed in Custom Media, Custom Publishing, Events | 04-Mar-09 | one comment
4. Custom Publishing Review: The Costco Connection Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments.
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review | 02-Feb-09 | 2 comments
5. Using Media to Bring People Together CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News | 29-Jan-09 | no comments
6. CA-Modern Issuu Demo
   Filed in Brand Community Media Process, Publishing Strategy | 09-Jan-09 | no comments
7. Speechless: An Open Letter to Apple [updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo would be your last, and that Apple’s SVP of Worldwide Product Marketing Philip Schiller will stand in for boss Steve Jobs as the opening keynoter. You defended your decision, stating: “Apple is reaching [...]
   Filed in Brand Community Media Strategy, Email and Social Media Marketing | 26-Dec-08 | no comments
8. Custom Publishing Review: Magazine Misses the Healthpoint What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy | 02-Dec-08 | 2 comments
9. Marcomm Integration with Brand Community Media / Custom Publishing How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as advertising, direct mail, customer research, and P.R. – to pursue diverse objectives. A company might develop one marcomm program to keep “at risk” customers from switching to an upstart competitor, another to support [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy | 18-Nov-08 | no comments
10. Where’s the Love? Sustaining Brand Value "We need emotional content." The student tries again, and the master intones, "Don't think. Feeeeel. It is like a finger pointing away to the moon. Don't concentrate on the finger, or you will miss all of the heavenly glory."
    Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Dave Kalman Analysis, Publishing Strategy | 15-Nov-08 | no comments
11. Brand-Focused vs. Customer-Focused Content Extend your marcomm portfolio with consumer-focused media
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing | 12-Nov-08 | no comments
12. Using “Engagement” as a Media Planning Metric Rules of Engagement In selling advertising, publishers often promote as a key benefit the value of engagement. This term is understood to mean the quality of a consumer’s experience of a publication, with the clear implication that the greater the engagement, the greater the value to the advertiser in terms of ad performance. AdAge.com recently [...]
    Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy | 17-Aug-08 | no comments