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	<title>Terrella Media, Inc. &#187; Custom Media</title>
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		<title>AMD Gaming eNews Misfire</title>
		<link>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/</link>
		<comments>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:30:37 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
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		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing communications]]></category>

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		<description><![CDATA[The key deficiency here is lack of customer focus...]]></description>
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		<title>MWS Asks, Are You a Print Dinosaur?</title>
		<link>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/</link>
		<comments>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:46:50 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
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		<description><![CDATA[]]></description>
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		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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		<title>Eichler Faire Draws Astounding 400+ Attendees</title>
		<link>http://www.terrella.com/2009/05/19/eichler-faire-draws-astounding-400-attendees/</link>
		<comments>http://www.terrella.com/2009/05/19/eichler-faire-draws-astounding-400-attendees/#comments</comments>
		<pubDate>Tue, 19 May 2009 19:55:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Event Marketing and Production]]></category>
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		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[eichler faire]]></category>
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		<description><![CDATA[The Eichler Remodeling Faire would not have happened without Ron Key's vision and his relationships with construction and design partners who participated in the event.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Gibson USA: Rockin&#8217; Content</title>
		<link>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/</link>
		<comments>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 07:27:16 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
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		<category><![CDATA[brandmagnet]]></category>
		<category><![CDATA[david kalman]]></category>
		<category><![CDATA[gibson guitars]]></category>
		<category><![CDATA[terrella]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=806</guid>
		<description><![CDATA[Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sprint&#8217;s (Mis) Connection</title>
		<link>http://www.terrella.com/2009/04/03/sprints-mis-connection/</link>
		<comments>http://www.terrella.com/2009/04/03/sprints-mis-connection/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 08:50:41 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
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		<category><![CDATA[enews]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=797</guid>
		<description><![CDATA[When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s). ]]></description>
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		<title>MWS eBook Fact Sheet</title>
		<link>http://www.terrella.com/2009/03/19/mws-ebook-fact-sheet/</link>
		<comments>http://www.terrella.com/2009/03/19/mws-ebook-fact-sheet/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 18:17:32 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=748</guid>
		<description><![CDATA[
Open publication

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2009 Custom Content Conference, March 22-24</title>
		<link>http://www.terrella.com/2009/03/04/2009-custom-content-conference-march-22-24/</link>
		<comments>http://www.terrella.com/2009/03/04/2009-custom-content-conference-march-22-24/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 02:11:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=709</guid>
		<description><![CDATA[
The Custom Publishing Council has announced that earlybird rates have been extended indefinitely for its 2009 Custom Content Conference, March 22-24, in Miami. The theme of this event is &#8220;The Future of Branded Content: Building Custom Media Programs Across Platforms,&#8221; with industry leaders speaking on topics such as:

How to exploit new distribution channels
How to identify [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Making Spam Pay: Email Economics</title>
		<link>http://www.terrella.com/2009/03/04/making-spam-pay-email-economics/</link>
		<comments>http://www.terrella.com/2009/03/04/making-spam-pay-email-economics/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 20:15:08 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[anti-spam approaches]]></category>
		<category><![CDATA[email economics]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spam theory]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=487</guid>
		<description><![CDATA[I wrote a draft of this article in mid-2003. Then I chickened out. When it came to the topic of spam, I feared ridicule. With the continuing deluge of spam, I would have had more confidence in an article titled “Achieving World Peace in Three Easy Steps.” For me, it was the proverbial no-win situation. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Custom Publishing Review: The Costco Connection</title>
		<link>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/</link>
		<comments>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:20:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity publishing]]></category>
		<category><![CDATA[brand community media]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=541</guid>
		<description><![CDATA[Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments. ]]></description>
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