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	<title>Terrella Media, Inc. &#187; Custom Media</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>The Netflix Brand Attraction Challenge</title>
		<link>http://www.terrella.com/2011/09/30/the-netflix-brand-attraction-challenge/</link>
		<comments>http://www.terrella.com/2011/09/30/the-netflix-brand-attraction-challenge/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 09:07:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
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		<category><![CDATA[David M. Kalman]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://terrella.wordpress.com/?p=125</guid>
		<description><![CDATA[Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, [...]]]></description>
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		<title>Beware the Exploding Smartphone</title>
		<link>http://www.terrella.com/2011/05/18/beware-the-exploding-smartphone/</link>
		<comments>http://www.terrella.com/2011/05/18/beware-the-exploding-smartphone/#comments</comments>
		<pubDate>Thu, 19 May 2011 03:19:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[disruptive technologies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[obsolete products]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1260</guid>
		<description><![CDATA[Consider the list of devices, products, and services that smartphones already duplicate or replace.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Interactive Video Just Might Bring Customers Closer</title>
		<link>http://www.terrella.com/2011/04/26/interactive-video-just-might-bring-customers-closer/</link>
		<comments>http://www.terrella.com/2011/04/26/interactive-video-just-might-bring-customers-closer/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 01:22:59 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1252</guid>
		<description><![CDATA[The Devo interactive approach offers some interesting opportunities for publishers and marketers.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cooks Source Scandal: Into the Frying Pan</title>
		<link>http://www.terrella.com/2010/11/05/cooks-source-scandal-into-the-frying-pan/</link>
		<comments>http://www.terrella.com/2010/11/05/cooks-source-scandal-into-the-frying-pan/#comments</comments>
		<pubDate>Sat, 06 Nov 2010 05:41:06 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[internet action]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing rights]]></category>
		<category><![CDATA[publishing strategy]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1223</guid>
		<description><![CDATA[Sadly, it doesn't appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.]]></description>
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		<title>ContentBoxer.com Beta Goes Live</title>
		<link>http://www.terrella.com/2010/09/02/contentboxer-com-beta-goes-live/</link>
		<comments>http://www.terrella.com/2010/09/02/contentboxer-com-beta-goes-live/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:59:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[ePublishing]]></category>
		<category><![CDATA[Terrella Media News]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1209</guid>
		<description><![CDATA[Intended for lead generation, audience development, and content marketing, ContentBoxer saves both time and money by automating and hosting the critical functions of a professional publishing operation.]]></description>
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		<title>Eichler Remodeling Faire Named Finalist in &#8220;MyEventRocked&#8221; Contest</title>
		<link>http://www.terrella.com/2010/05/21/eichler-remodeling-faire-named-finalist-in-myeventrocked-contest/</link>
		<comments>http://www.terrella.com/2010/05/21/eichler-remodeling-faire-named-finalist-in-myeventrocked-contest/#comments</comments>
		<pubDate>Fri, 21 May 2010 10:24:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Event Marketing and Production]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Terrella Media News]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1197</guid>
		<description><![CDATA[Online event management company EventBrite.com has named the Eichler Remodeling Faire among five finalists in its MyEventRocked contest.]]></description>
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		<title>Eichler Faire 2010 Draws 600+ Attendees</title>
		<link>http://www.terrella.com/2010/05/21/eichler-faire-2010-draws-600-attendees/</link>
		<comments>http://www.terrella.com/2010/05/21/eichler-faire-2010-draws-600-attendees/#comments</comments>
		<pubDate>Fri, 21 May 2010 10:09:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Event Marketing and Production]]></category>
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		<category><![CDATA[eichler network]]></category>
		<category><![CDATA[eichler remodeling faire]]></category>
		<category><![CDATA[terrella]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1171</guid>
		<description><![CDATA[Keycon's Eichler Remodeling Faire 2010 drew more than 600 adults and 40 kids for a fun and informative event at the Mountain View Community Center, May 15, 2010. And once again, the caterer kept the food and drinks coming as attendance surged beyond expectations.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMD Gaming eNews Misfire</title>
		<link>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/</link>
		<comments>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:30:37 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1108</guid>
		<description><![CDATA[The key deficiency here is lack of customer focus...]]></description>
		<wfw:commentRss>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MWS Asks, Are You a Print Dinosaur?</title>
		<link>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/</link>
		<comments>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:46:50 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[publishing strategy]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1065</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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