Archive for the ‘Email and Social Media Marketing’ Category
-
The Netflix Brand Attraction Challenge
As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact
With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, Netflix has earned a place among the country’s top [...]
Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy | 03-Mar-06 | no comments
