Terrella Media, Inc.

Archive for the ‘Email and Social Media Marketing’ Category

1. The Business of eBooks eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook may contain text, graphics, hyperlinks, animations, videos, or other multimedia objects. Some eBook technologies include Digital Rights Management (DRM), to protect copyrighted content from unauthorized use. An eBook may be downloaded to a [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy | 04-Apr-07 | no comments
2. Newsletter or Snoozeletter? Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep a brand at top-of-mind. They also know that email newsletters provide customers with a simple response vehicle: Make an offer. Get a response. It’s quick and easy. Email newsletters can also generate leads, [...]
   Filed in Brand Community Media Process, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy | 03-Oct-06 | no comments