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	<title>Terrella Media, Inc. &#187; Email and Social Media Marketing</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>MWS Asks, Are You a Print Dinosaur?</title>
		<link>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/</link>
		<comments>http://www.terrella.com/2009/10/02/mws-asks-are-you-a-print-dinosaur/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 23:46:50 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[publishing strategy]]></category>

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		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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		<title>Eichler Faire Draws Astounding 400+ Attendees</title>
		<link>http://www.terrella.com/2009/05/19/eichler-faire-draws-astounding-400-attendees/</link>
		<comments>http://www.terrella.com/2009/05/19/eichler-faire-draws-astounding-400-attendees/#comments</comments>
		<pubDate>Tue, 19 May 2009 19:55:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Event Marketing and Production]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[brand community media]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=842</guid>
		<description><![CDATA[The Eichler Remodeling Faire would not have happened without Ron Key's vision and his relationships with construction and design partners who participated in the event.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Gibson USA: Rockin&#8217; Content</title>
		<link>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/</link>
		<comments>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 07:27:16 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[brand community media]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[brandmagnet]]></category>
		<category><![CDATA[david kalman]]></category>
		<category><![CDATA[gibson guitars]]></category>
		<category><![CDATA[terrella]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=806</guid>
		<description><![CDATA[Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo]]></description>
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		<title>Sprint&#8217;s (Mis) Connection</title>
		<link>http://www.terrella.com/2009/04/03/sprints-mis-connection/</link>
		<comments>http://www.terrella.com/2009/04/03/sprints-mis-connection/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 08:50:41 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[enews]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=797</guid>
		<description><![CDATA[When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s). ]]></description>
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		<title>Making Spam Pay: Email Economics</title>
		<link>http://www.terrella.com/2009/03/04/making-spam-pay-email-economics/</link>
		<comments>http://www.terrella.com/2009/03/04/making-spam-pay-email-economics/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 20:15:08 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[anti-spam approaches]]></category>
		<category><![CDATA[email economics]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spam theory]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=487</guid>
		<description><![CDATA[I wrote a draft of this article in mid-2003. Then I chickened out. When it came to the topic of spam, I feared ridicule. With the continuing deluge of spam, I would have had more confidence in an article titled “Achieving World Peace in Three Easy Steps.” For me, it was the proverbial no-win situation. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Bay Area events]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[eichler network]]></category>
		<category><![CDATA[integrated media]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. 
CA-Modern can count many success stories among [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Speechless: An Open Letter to Apple</title>
		<link>http://www.terrella.com/2008/12/26/speechless-an-open-letter-to-apple/</link>
		<comments>http://www.terrella.com/2008/12/26/speechless-an-open-letter-to-apple/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 03:41:17 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=314</guid>
		<description><![CDATA[[updated 1/3/09]
[updated 1/5/09]
[updated 1/14/09]
&#8220;Et tu, Apple?&#8221;
Dear Apple,
This week you announced that this year&#8217;s Macworld Conference &#038; Expo would be your last, and that Apple&#8217;s SVP of Worldwide Product Marketing Philip Schiller will stand in for boss Steve Jobs as the opening keynoter. 
You defended your decision, stating:
&#8220;Apple is reaching more people in more ways than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You&#8217;ve Got Mail: e-tailers Push Postal Mail</title>
		<link>http://www.terrella.com/2007/09/05/etailers-push-postal-mail/</link>
		<comments>http://www.terrella.com/2007/09/05/etailers-push-postal-mail/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 11:07:30 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[print media]]></category>

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		<description><![CDATA[Powerhouse e-tailers push postal mail to break through and motivate
 By Audrey Kalman
As a Netflix subscriber, Land&#8217;s End customer, and habitual user of Amazon for everything from Mother&#8217;s Day gifts to ink cartridges, I receive regular e-mails from all three companies and visit their websites several times a month. By almost any measure, I&#8217;m a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Echo: Transmitting Brand Preferences</title>
		<link>http://www.terrella.com/2007/05/03/brand-echo-transmitting-brand-preferences/</link>
		<comments>http://www.terrella.com/2007/05/03/brand-echo-transmitting-brand-preferences/#comments</comments>
		<pubDate>Thu, 03 May 2007 16:16:39 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[generational branding]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=184</guid>
		<description><![CDATA[Transmitting brand preferences through the ages
Despite my mother&#8217;s insistence, I could not for the life of me find a significant difference between Heinz ketchup and generic house brand ketchup (or is it CATSUP?!), except for the price. Even today the 64 oz. Heinz bottle costs $4.75 while the same sized ShopRite bottle costs $3.85 (I [...]]]></description>
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