Terrella Media, Inc.

Archive for the ‘Email and Social Media Marketing’ Category

1. MWS Asks, Are You a Print Dinosaur?
   Filed in Email and Social Media Marketing, Events, Publishing Strategy | 02-Oct-09 | no comments
2. eNewsletter Subject Line Fail If you want me to open a newsletter, give me a reason.
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing | 03-Sep-09 | no comments
3. Eichler Faire Draws Astounding 400+ Attendees The Eichler Remodeling Faire would not have happened without Ron Key's vision and his relationships with construction and design partners who participated in the event.
   Filed in Brand Community Media Strategy, Email and Social Media Marketing, Event Marketing, Event Marketing and Production, Events | 19-May-09 | one comment
4. Gibson USA: Rockin’ Content Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
   Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing | 03-Apr-09 | no comments
5. Sprint’s (Mis) Connection When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).
   Filed in Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy | 03-Apr-09 | no comments
6. Making Spam Pay: Email Economics I wrote a draft of this article in mid-2003. Then I chickened out. When it came to the topic of spam, I feared ridicule. With the continuing deluge of spam, I would have had more confidence in an article titled “Achieving World Peace in Three Easy Steps.” For me, it was the proverbial no-win situation. [...]
   Filed in Brand Community Media Strategy, Email and Social Media Marketing | 04-Mar-09 | one comment
7. Using Media to Bring People Together CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News | 29-Jan-09 | no comments
8. Speechless: An Open Letter to Apple [updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo would be your last, and that Apple’s SVP of Worldwide Product Marketing Philip Schiller will stand in for boss Steve Jobs as the opening keynoter. You defended your decision, stating: “Apple is reaching more people in more ways than [...]
   Filed in Brand Community Media Strategy, Email and Social Media Marketing | 26-Dec-08 | no comments
9. You’ve Got Mail: e-tailers Push Postal Mail Powerhouse e-tailers push postal mail to break through and motivate By Audrey Kalman As a Netflix subscriber, Land’s End customer, and habitual user of Amazon for everything from Mother’s Day gifts to ink cartridges, I receive regular e-mails from all three companies and visit their websites several times a month. By almost any measure, I’m a [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy | 05-Sep-07 | no comments
10. Brand Echo: Transmitting Brand Preferences Transmitting brand preferences through the ages Despite my mother’s insistence, I could not for the life of me find a significant difference between Heinz ketchup and generic house brand ketchup (or is it CATSUP?!), except for the price. Even today the 64 oz. Heinz bottle costs $4.75 while the same sized ShopRite bottle costs $3.85 (I [...]
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy | 03-May-07 | no comments
11. The Business of eBooks eBook basics and business models An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook may contain text, graphics, hyperlinks, animations, videos, or other multimedia objects. Some eBook technologies include Digital Rights Management (DRM), to protect copyrighted content from unauthorized use. An eBook may be downloaded to a computer or [...]
    Filed in Brand Community Media Process, Brand Community Media Strategy, Email and Social Media Marketing, Publishing Strategy | 04-Apr-07 | no comments
12. Newsletter or Snoozeletter? Earning the customer’s attention the old fashioned way: with valuable content Marketers know that email newsletters provide an economical way to keep a brand at top-of-mind. They also know that email newsletters provide customers with a simple response vehicle: Make an offer. Get a response. It’s quick and easy. Email newsletters can also generate leads, establish thought [...]
    Filed in Brand Community Media Process, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy | 03-Oct-06 | no comments