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	<title>Terrella Media, Inc. &#187; Custom Publishing Review</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>AMD Gaming eNews Misfire</title>
		<link>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/</link>
		<comments>http://www.terrella.com/2009/10/14/amd-gaming-enews-misfire/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:30:37 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
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		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1108</guid>
		<description><![CDATA[The key deficiency here is lack of customer focus...]]></description>
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		<title>Gibson USA: Rockin&#8217; Content</title>
		<link>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/</link>
		<comments>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 07:27:16 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
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		<category><![CDATA[gibson guitars]]></category>
		<category><![CDATA[terrella]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=806</guid>
		<description><![CDATA[Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo]]></description>
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		<title>Sprint&#8217;s (Mis) Connection</title>
		<link>http://www.terrella.com/2009/04/03/sprints-mis-connection/</link>
		<comments>http://www.terrella.com/2009/04/03/sprints-mis-connection/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 08:50:41 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
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		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[enews]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=797</guid>
		<description><![CDATA[When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s). ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: The Costco Connection</title>
		<link>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/</link>
		<comments>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:20:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
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		<guid isPermaLink="false">http://www.terrella.com/?p=541</guid>
		<description><![CDATA[Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Bay Area events]]></category>
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		<category><![CDATA[eichler faire]]></category>
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		<category><![CDATA[integrated media]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. 
CA-Modern can count many success stories among [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: Magazine Misses the Healthpoint</title>
		<link>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/</link>
		<comments>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 13:54:11 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
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		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=49</guid>
		<description><![CDATA[What good is a branded magazine without the brand?
Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it dawned [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Custom Publishing Review: Healthy Pet Magazine</title>
		<link>http://www.terrella.com/2008/08/09/healthy-pet-a-perfect-balance/</link>
		<comments>http://www.terrella.com/2008/08/09/healthy-pet-a-perfect-balance/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 04:15:09 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=88</guid>
		<description><![CDATA[A Perfect Balance
Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy Pet arrived with a personalized half-cover announcing that it&#8217;s time for Joey &#8212; my cat &#8212; to come in for a check-up. I assume I was placed on the Healthy Pet mail list by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: REI Gearmail</title>
		<link>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/</link>
		<comments>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 08:28:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
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		<category><![CDATA[Kalman]]></category>
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		<category><![CDATA[REI]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=137</guid>
		<description><![CDATA[The unrealized potential of content
I suppose there&#8217;s something to be said for minimalism in marketing communications. Keep it simple. Get to the point. Get out of the way. Case in point: Gearmail, the email bulletin from Recreational Equipment, Inc. (REI), the outdoor specialty co-op/retailer based in Kent, Washington.
Gearmail seems to arrive about once a week. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Publishing As Branding</title>
		<link>http://www.terrella.com/2007/06/19/publishing-as-branding/</link>
		<comments>http://www.terrella.com/2007/06/19/publishing-as-branding/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 15:59:08 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[media strategy]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=171</guid>
		<description><![CDATA[Magazine brand management 101
My friend and colleague Peter Hutchinson is a great writer (and a renowned writing teacher). So as you might imagine, I jumped at his offer to compose a pitch letter to help me place this very series of articles. As I read his draft, I was struck by his description of me, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Echo: Transmitting Brand Preferences</title>
		<link>http://www.terrella.com/2007/05/03/brand-echo-transmitting-brand-preferences/</link>
		<comments>http://www.terrella.com/2007/05/03/brand-echo-transmitting-brand-preferences/#comments</comments>
		<pubDate>Thu, 03 May 2007 16:16:39 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[generational branding]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=184</guid>
		<description><![CDATA[Transmitting brand preferences through the ages
Despite my mother&#8217;s insistence, I could not for the life of me find a significant difference between Heinz ketchup and generic house brand ketchup (or is it CATSUP?!), except for the price. Even today the 64 oz. Heinz bottle costs $4.75 while the same sized ShopRite bottle costs $3.85 (I [...]]]></description>
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