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	<title>Terrella Media, Inc. &#187; Brand Community Media Strategy</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Eichler Faire Draws Astounding 400+ Attendees</title>
		<link>http://www.terrella.com/2009/05/19/eichler-faire-draws-astounding-400-attendees/</link>
		<comments>http://www.terrella.com/2009/05/19/eichler-faire-draws-astounding-400-attendees/#comments</comments>
		<pubDate>Tue, 19 May 2009 19:55:25 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Event Marketing and Production]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[brand community media]]></category>
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		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[Kalman]]></category>

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		<description><![CDATA[The Eichler Remodeling Faire would not have happened without Ron Key's vision and his relationships with construction and design partners who participated in the event.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Gibson USA: Rockin&#8217; Content</title>
		<link>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/</link>
		<comments>http://www.terrella.com/2009/04/03/gibson-usa-brandmagnet-award-winner/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 07:27:16 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
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		<category><![CDATA[david kalman]]></category>
		<category><![CDATA[gibson guitars]]></category>
		<category><![CDATA[terrella]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=806</guid>
		<description><![CDATA[Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Making Spam Pay: Email Economics</title>
		<link>http://www.terrella.com/2009/03/04/making-spam-pay-email-economics/</link>
		<comments>http://www.terrella.com/2009/03/04/making-spam-pay-email-economics/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 20:15:08 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[anti-spam approaches]]></category>
		<category><![CDATA[email economics]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[spam theory]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=487</guid>
		<description><![CDATA[I wrote a draft of this article in mid-2003. Then I chickened out. When it came to the topic of spam, I feared ridicule. With the continuing deluge of spam, I would have had more confidence in an article titled “Achieving World Peace in Three Easy Steps.” For me, it was the proverbial no-win situation. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Custom Publishing Review: The Costco Connection</title>
		<link>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/</link>
		<comments>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:20:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity publishing]]></category>
		<category><![CDATA[brand community media]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=541</guid>
		<description><![CDATA[Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments. ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Bay Area events]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[eichler network]]></category>
		<category><![CDATA[integrated media]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. 
CA-Modern can count many success stories among [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Speechless: An Open Letter to Apple</title>
		<link>http://www.terrella.com/2008/12/26/speechless-an-open-letter-to-apple/</link>
		<comments>http://www.terrella.com/2008/12/26/speechless-an-open-letter-to-apple/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 03:41:17 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=314</guid>
		<description><![CDATA[[updated 1/3/09]
[updated 1/5/09]
[updated 1/14/09]
&#8220;Et tu, Apple?&#8221;
Dear Apple,
This week you announced that this year&#8217;s Macworld Conference &#038; Expo would be your last, and that Apple&#8217;s SVP of Worldwide Product Marketing Philip Schiller will stand in for boss Steve Jobs as the opening keynoter. 
You defended your decision, stating:
&#8220;Apple is reaching more people in more ways than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: Magazine Misses the Healthpoint</title>
		<link>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/</link>
		<comments>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 13:54:11 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=49</guid>
		<description><![CDATA[What good is a branded magazine without the brand?
Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it dawned [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Marcomm Integration with Brand Community Media / Custom Publishing</title>
		<link>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/</link>
		<comments>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 09:00:24 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marcomm]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=153</guid>
		<description><![CDATA[How a brand community media program can incorporate multiple marcomm objectives
Marketing organizations use a mix of communications activities &#8211; such as advertising, direct mail, customer research, and P.R. &#8211; to pursue diverse objectives. A company might develop one marcomm program to keep &#8220;at risk&#8221; customers from switching to an upstart competitor, another to support a [...]]]></description>
		<wfw:commentRss>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the Love? Sustaining Brand Value</title>
		<link>http://www.terrella.com/2008/11/15/wheres-the-love/</link>
		<comments>http://www.terrella.com/2008/11/15/wheres-the-love/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 16:42:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[generational branding]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=194</guid>
		<description><![CDATA["We need emotional content." The student tries again, and the master intones, "Don't think. Feeeeel. It is like a finger pointing away to the moon. Don't concentrate on the finger, or you will miss all of the heavenly glory."]]></description>
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		<slash:comments>0</slash:comments>
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