Terrella Media, Inc.

Archive for the ‘Brand Community Media Strategy’ Category

1. The Netflix Brand Attraction Challenge Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, [...]
   Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy | 30-Sep-11 | no comments
2. Cooks Source Scandal: Into the Frying Pan Sadly, it doesn't appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.
   Filed in Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman | 05-Nov-10 | no comments
3. Eichler Remodeling Faire Named Finalist in “MyEventRocked” Contest Online event management company EventBrite.com has named the Eichler Remodeling Faire among five finalists in its MyEventRocked contest.
   Filed in Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events, Terrella Media News | 21-May-10 | no comments
4. Eichler Faire 2010 Draws 600+ Attendees Keycon's Eichler Remodeling Faire 2010 drew more than 600 adults and 40 kids for a fun and informative event at the Mountain View Community Center, May 15, 2010. And once again, the caterer kept the food and drinks coming as attendance surged beyond expectations.
   Filed in Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events | 21-May-10 | Comments Off
5. eNewsletter Subject Line Fail If you want me to open a newsletter, give me a reason.
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing | 03-Sep-09 | no comments
6. Eichler Faire Draws Astounding 400+ Attendees The Eichler Remodeling Faire would not have happened without Ron Key's vision and his relationships with construction and design partners who participated in the event.
   Filed in Brand Community Media Strategy, Email and Social Media Marketing, Event Marketing, Event Marketing and Production, Events | 19-May-09 | one comment
7. Gibson USA: Rockin’ Content Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
   Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing | 03-Apr-09 | no comments
8. Custom Publishing Review: The Costco Connection Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments.
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review | 02-Feb-09 | 2 comments
9. Using Media to Bring People Together CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News | 29-Jan-09 | no comments
10. Speechless: An Open Letter to Apple [updated 1/3/09] [updated 1/5/09] [updated 1/14/09] “Et tu, Apple?” Dear Apple, This week you announced that this year’s Macworld Conference & Expo would be your last, and that Apple’s SVP of Worldwide Product Marketing Philip Schiller will stand in for boss Steve Jobs as the opening keynoter. You defended your decision, stating: “Apple is reaching [...]
    Filed in Brand Community Media Strategy, Email and Social Media Marketing | 26-Dec-08 | no comments
11. Custom Publishing Review: Magazine Misses the Healthpoint What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it [...]
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Publishing Strategy | 02-Dec-08 | 2 comments
12. Marcomm Integration with Brand Community Media / Custom Publishing How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities – such as advertising, direct mail, customer research, and P.R. – to pursue diverse objectives. A company might develop one marcomm program to keep “at risk” customers from switching to an upstart competitor, another to support [...]
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Publishing Strategy | 18-Nov-08 | no comments