<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Terrella Media, Inc. &#187; Brand Community Media Process</title>
	<atom:link href="http://www.terrella.com/category/custom-media/brand-community-media-process/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
	<lastBuildDate>Fri, 16 Dec 2011 03:11:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Interactive Video Just Might Bring Customers Closer</title>
		<link>http://www.terrella.com/2011/04/26/interactive-video-just-might-bring-customers-closer/</link>
		<comments>http://www.terrella.com/2011/04/26/interactive-video-just-might-bring-customers-closer/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 01:22:59 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Dave Kalman Analysis]]></category>
		<category><![CDATA[Ramblings from Dave Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=1252</guid>
		<description><![CDATA[The Devo interactive approach offers some interesting opportunities for publishers and marketers.]]></description>
		<wfw:commentRss>http://www.terrella.com/2011/04/26/interactive-video-just-might-bring-customers-closer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
		<wfw:commentRss>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Custom Publishing Review: The Costco Connection</title>
		<link>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/</link>
		<comments>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:20:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity publishing]]></category>
		<category><![CDATA[brand community media]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=541</guid>
		<description><![CDATA[Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments. ]]></description>
		<wfw:commentRss>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Bay Area events]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[eichler network]]></category>
		<category><![CDATA[integrated media]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]]]></description>
		<wfw:commentRss>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CA-Modern Issuu Demo</title>
		<link>http://www.terrella.com/2009/01/09/ca-modern-issuu-demo/</link>
		<comments>http://www.terrella.com/2009/01/09/ca-modern-issuu-demo/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 22:23:26 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[CA-Modern Magazine]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[issuu demo]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=464</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://www.terrella.com/2009/01/09/ca-modern-issuu-demo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Custom Publishing Review: Magazine Misses the Healthpoint</title>
		<link>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/</link>
		<comments>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 13:54:11 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=49</guid>
		<description><![CDATA[What good is a branded magazine without the brand? Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it [...]]]></description>
		<wfw:commentRss>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marcomm Integration with Brand Community Media / Custom Publishing</title>
		<link>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/</link>
		<comments>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 09:00:24 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marcomm]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=153</guid>
		<description><![CDATA[How a brand community media program can incorporate multiple marcomm objectives Marketing organizations use a mix of communications activities &#8211; such as advertising, direct mail, customer research, and P.R. &#8211; to pursue diverse objectives. A company might develop one marcomm program to keep &#8220;at risk&#8221; customers from switching to an upstart competitor, another to support [...]]]></description>
		<wfw:commentRss>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand-Focused vs. Customer-Focused Content</title>
		<link>http://www.terrella.com/2008/11/12/brand-focused-vs-consumer-focused-content/</link>
		<comments>http://www.terrella.com/2008/11/12/brand-focused-vs-consumer-focused-content/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 08:48:52 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=148</guid>
		<description><![CDATA[Extend your marcomm portfolio with consumer-focused media]]></description>
		<wfw:commentRss>http://www.terrella.com/2008/11/12/brand-focused-vs-consumer-focused-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Custom Publishing Review: Healthy Pet Magazine</title>
		<link>http://www.terrella.com/2008/08/09/healthy-pet-a-perfect-balance/</link>
		<comments>http://www.terrella.com/2008/08/09/healthy-pet-a-perfect-balance/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 04:15:09 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=88</guid>
		<description><![CDATA[A Perfect Balance Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy Pet arrived with a personalized half-cover announcing that it&#8217;s time for Joey &#8212; my cat &#8212; to come in for a check-up. I assume I was placed on the Healthy Pet mail list [...]]]></description>
		<wfw:commentRss>http://www.terrella.com/2008/08/09/healthy-pet-a-perfect-balance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Custom Publishing Review: REI Gearmail</title>
		<link>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/</link>
		<comments>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 08:28:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[REI]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=137</guid>
		<description><![CDATA[The unrealized potential of content I suppose there&#8217;s something to be said for minimalism in marketing communications. Keep it simple. Get to the point. Get out of the way. Case in point: Gearmail, the email bulletin from Recreational Equipment, Inc. (REI), the outdoor specialty co-op/retailer based in Kent, Washington. Gearmail seems to arrive about once [...]]]></description>
		<wfw:commentRss>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Dynamic page generated in 1.026 seconds. -->
<!-- Cached page generated by WP Super-Cache on 2012-02-04 22:01:06 -->
<!-- super cache -->

