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	<title>Terrella Media, Inc. &#187; Brand Community Media Process</title>
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	<link>http://www.terrella.com</link>
	<description>Management consulting and services for publishers and marketers</description>
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		<title>eNewsletter Subject Line Fail</title>
		<link>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/</link>
		<comments>http://www.terrella.com/2009/09/03/enewsletter-subject-line-fail/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 22:44:35 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=977</guid>
		<description><![CDATA[If you want me to open a newsletter, give me a reason.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: The Costco Connection</title>
		<link>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/</link>
		<comments>http://www.terrella.com/2009/02/02/custom-publishing-review-the-costco-connection/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:20:36 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
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		<category><![CDATA[brand community media]]></category>
		<category><![CDATA[Kalman]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=541</guid>
		<description><![CDATA[Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments. ]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Using Media to Bring People Together</title>
		<link>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/</link>
		<comments>http://www.terrella.com/2009/01/29/using-media-to-bring-people-together/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 06:07:12 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Email and Social Media Marketing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[Terrella Media News]]></category>
		<category><![CDATA[Bay Area events]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[eichler faire]]></category>
		<category><![CDATA[eichler network]]></category>
		<category><![CDATA[integrated media]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=529</guid>
		<description><![CDATA[CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern&#8217;s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. 
CA-Modern can count many success stories among [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CA-Modern Issuu Demo</title>
		<link>http://www.terrella.com/2009/01/09/ca-modern-issuu-demo/</link>
		<comments>http://www.terrella.com/2009/01/09/ca-modern-issuu-demo/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 22:23:26 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[CA-Modern Magazine]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[digital editions]]></category>
		<category><![CDATA[issuu demo]]></category>

		<guid isPermaLink="false">http://www.terrella.com/?p=464</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: Magazine Misses the Healthpoint</title>
		<link>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/</link>
		<comments>http://www.terrella.com/2008/12/02/magazine-misses-the-healthpoint/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 13:54:11 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[David M. Kalman]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=49</guid>
		<description><![CDATA[What good is a branded magazine without the brand?
Just last week I received a copy of Healthpoint Magazine, a publication of Mills-Peninsula Health Services (San Mateo, California). Trouble is, by looking at the cover I had no way to know who produced it. It has no Mills branding. Then when I looked inside, it dawned [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Marcomm Integration with Brand Community Media / Custom Publishing</title>
		<link>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/</link>
		<comments>http://www.terrella.com/2008/11/18/marcomm-integration-with-brand-community-media/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 09:00:24 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[brand community]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marcomm]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=153</guid>
		<description><![CDATA[How a brand community media program can incorporate multiple marcomm objectives
Marketing organizations use a mix of communications activities &#8211; such as advertising, direct mail, customer research, and P.R. &#8211; to pursue diverse objectives. A company might develop one marcomm program to keep &#8220;at risk&#8221; customers from switching to an upstart competitor, another to support a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brand-Focused vs. Customer-Focused Content</title>
		<link>http://www.terrella.com/2008/11/12/brand-focused-vs-consumer-focused-content/</link>
		<comments>http://www.terrella.com/2008/11/12/brand-focused-vs-consumer-focused-content/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 08:48:52 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=148</guid>
		<description><![CDATA[Extend your marcomm portfolio with consumer-focused media
Managing a brand requires focus: communicate the brand identity, rinse and repeat. And repeat. And repeat. As you accrue brand equity, you can then broaden the relationship with consumers by carefully extending your brand offerings. By &#8220;carefully,&#8221; I mean that you must assess whether a new product at least [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Custom Publishing Review: Healthy Pet Magazine</title>
		<link>http://www.terrella.com/2008/08/09/healthy-pet-a-perfect-balance/</link>
		<comments>http://www.terrella.com/2008/08/09/healthy-pet-a-perfect-balance/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 04:15:09 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[magazine review]]></category>
		<category><![CDATA[marketing communications]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=88</guid>
		<description><![CDATA[A Perfect Balance
Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy Pet arrived with a personalized half-cover announcing that it&#8217;s time for Joey &#8212; my cat &#8212; to come in for a check-up. I assume I was placed on the Healthy Pet mail list by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Custom Publishing Review: REI Gearmail</title>
		<link>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/</link>
		<comments>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 08:28:48 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Custom Publishing Review]]></category>
		<category><![CDATA[affinity marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[REI]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=137</guid>
		<description><![CDATA[The unrealized potential of content
I suppose there&#8217;s something to be said for minimalism in marketing communications. Keep it simple. Get to the point. Get out of the way. Case in point: Gearmail, the email bulletin from Recreational Equipment, Inc. (REI), the outdoor specialty co-op/retailer based in Kent, Washington.
Gearmail seems to arrive about once a week. [...]]]></description>
		<wfw:commentRss>http://www.terrella.com/2008/03/07/brand-community-media-profile-rei-gearmail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outward Bound: The Value of Print Media</title>
		<link>http://www.terrella.com/2007/09/05/value-of-print-media/</link>
		<comments>http://www.terrella.com/2007/09/05/value-of-print-media/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 11:14:33 +0000</pubDate>
		<dc:creator>David Kalman</dc:creator>
				<category><![CDATA[Brand Community Media Process]]></category>
		<category><![CDATA[Brand Community Media Strategy]]></category>
		<category><![CDATA[Custom Media]]></category>
		<category><![CDATA[Custom Publishing]]></category>
		<category><![CDATA[Publishing Strategy]]></category>
		<category><![CDATA[catalog marketing]]></category>
		<category><![CDATA[Kalman]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[publishing strategy]]></category>

		<guid isPermaLink="false">http://terrella.wordpress.com/?p=163</guid>
		<description><![CDATA[Sidebar to You&#8217;ve Got Mail: e-tailers Push Postal Mail
Despite the growth of electronic publishing, whether via websites, email newsletters, e-books, blogs, or podcasts, print media delivered the old fashioned way still serves a critical function in a well-rounded communications program. If you&#8217;re looking for a way to motivate, cajole, or inspire consumers to respond, a [...]]]></description>
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		<slash:comments>0</slash:comments>
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