Terrella Media, Inc.

Archive for the ‘Custom Media’ Category

1. The Netflix Brand Attraction Challenge Re-post: This article first appeared March 3, 2006. As home entertainment evolves and subscriber acquisition costs grow, customer loyalty will have a greater profit impact With more than 3 million subscribers (and climbing), Netflix is the leader in online DVD rentals. Founded in 1999 and rising out of the flames of the dot com bust, [...]
   Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing, Publishing Strategy | 30-Sep-11 | no comments
2. Beware the Exploding Smartphone Consider the list of devices, products, and services that smartphones already duplicate or replace.
   Filed in Custom Media, Custom Publishing, Dave Kalman Analysis, Email and Social Media Marketing, Ramblings from Dave Kalman | 18-May-11 | no comments
3. Interactive Video Just Might Bring Customers Closer The Devo interactive approach offers some interesting opportunities for publishers and marketers.
   Filed in Brand Community Media Process, Custom Media, Dave Kalman Analysis, Ramblings from Dave Kalman | 26-Apr-11 | no comments
4. Cooks Source Scandal: Into the Frying Pan Sadly, it doesn't appear that this incident was an oversight (we can forgive mistakes), but it looks like this is the Cooks Source business model, as clueless as that may seem.
   Filed in Brand Community Media Strategy, Dave Kalman Analysis, Publishing Strategy, Ramblings from Dave Kalman | 05-Nov-10 | no comments
5. ContentBoxer.com Beta Goes Live Intended for lead generation, audience development, and content marketing, ContentBoxer saves both time and money by automating and hosting the critical functions of a professional publishing operation.
   Filed in Custom Media, Custom Publishing, Email and Social Media Marketing, ePublishing, Terrella Media News | 02-Sep-10 | no comments
6. Eichler Remodeling Faire Named Finalist in “MyEventRocked” Contest Online event management company EventBrite.com has named the Eichler Remodeling Faire among five finalists in its MyEventRocked contest.
   Filed in Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events, Terrella Media News | 21-May-10 | no comments
7. Eichler Faire 2010 Draws 600+ Attendees Keycon's Eichler Remodeling Faire 2010 drew more than 600 adults and 40 kids for a fun and informative event at the Mountain View Community Center, May 15, 2010. And once again, the caterer kept the food and drinks coming as attendance surged beyond expectations.
   Filed in Brand Community Media Strategy, Custom Media, Event Marketing, Event Marketing and Production, Events | 21-May-10 | Comments Off
8. AMD Gaming eNews Misfire The key deficiency here is lack of customer focus...
   Filed in Custom Media, Custom Publishing, Custom Publishing Review | 14-Oct-09 | no comments
9. MWS Asks, Are You a Print Dinosaur?
   Filed in Email and Social Media Marketing, Events, Publishing Strategy | 02-Oct-09 | no comments
10. eNewsletter Subject Line Fail If you want me to open a newsletter, give me a reason.
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing | 03-Sep-09 | no comments
11. Eichler Faire Draws Astounding 400+ Attendees The Eichler Remodeling Faire would not have happened without Ron Key's vision and his relationships with construction and design partners who participated in the event.
    Filed in Brand Community Media Strategy, Email and Social Media Marketing, Event Marketing, Event Marketing and Production, Events | 19-May-09 | one comment
12. Gibson USA: Rockin’ Content Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
    Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing | 03-Apr-09 | no comments