Terrella Media, Inc.

Archive for the ‘Custom Media’ Category

1. AMD Gaming eNews Misfire The key deficiency here is lack of customer focus...
   Filed in Custom Media, Custom Publishing, Custom Publishing Review | 14-Oct-09 | no comments
2. MWS Asks, Are You a Print Dinosaur?
   Filed in Email and Social Media Marketing, Events, Publishing Strategy | 02-Oct-09 | no comments
3. eNewsletter Subject Line Fail If you want me to open a newsletter, give me a reason.
   Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Email and Social Media Marketing | 03-Sep-09 | no comments
4. Eichler Faire Draws Astounding 400+ Attendees The Eichler Remodeling Faire would not have happened without Ron Key's vision and his relationships with construction and design partners who participated in the event.
   Filed in Brand Community Media Strategy, Email and Social Media Marketing, Event Marketing, Event Marketing and Production, Events | 19-May-09 | one comment
5. Gibson USA: Rockin’ Content Congratulations to Gibson USA, for their enewsletter that delivers real customer-focused content: player profiles, lessons, gear, music performances, and more. Bravo
   Filed in Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing | 03-Apr-09 | no comments
6. Sprint’s (Mis) Connection When we talk about brand community marketing, the first rule of engagement is to engage the customer first. When you earn the customer's attention with interesting, useful, and/or entertaining content, the customer then pays attention to your message(s).
   Filed in Custom Media, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy | 03-Apr-09 | no comments
7. MWS eBook Fact Sheet Open publication
   Filed in Custom Media | 19-Mar-09 | no comments
8. 2009 Custom Content Conference, March 22-24 The Custom Publishing Council has announced that earlybird rates have been extended indefinitely for its 2009 Custom Content Conference, March 22-24, in Miami. The theme of this event is “The Future of Branded Content: Building Custom Media Programs Across Platforms,” with industry leaders speaking on topics such as: How to exploit new distribution channels How to identify [...]
   Filed in Custom Media, Custom Publishing, Events | 04-Mar-09 | one comment
9. Making Spam Pay: Email Economics I wrote a draft of this article in mid-2003. Then I chickened out. When it came to the topic of spam, I feared ridicule. With the continuing deluge of spam, I would have had more confidence in an article titled “Achieving World Peace in Three Easy Steps.” For me, it was the proverbial no-win situation. [...]
   Filed in Brand Community Media Strategy, Email and Social Media Marketing | 04-Mar-09 | one comment
10. Custom Publishing Review: The Costco Connection Positioned as "a lifestyle magazine" for Costco's business and executive members, The Costco Connection features a delightful goody bag of features and departments.
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review | 02-Feb-09 | 2 comments
11. Using Media to Bring People Together CA-Modern magazine serves the owners of Eichler homes and other mid-century modern homes across California. This is the very definition of niche publishing, connecting sellers and buyers in a highly-targeted market. CA-Modern’s advertisers consist mainly of contractors and manufacturers who specialize in maintaining and remodeling these stylish homes. CA-Modern can count many success stories among [...]
    Filed in Brand Community Media Process, Brand Community Media Strategy, Custom Media, Custom Publishing, Custom Publishing Review, Email and Social Media Marketing, Publishing Strategy, Terrella Media News | 29-Jan-09 | no comments
12. CA-Modern Issuu Demo
    Filed in Brand Community Media Process, Publishing Strategy | 09-Jan-09 | no comments